WANG Jiansong, Deputy Director of TASA, Attends and Delivers a Keynote Speech in the 2020 BMW CSR Forum

Mr. WANG Jiansong first introduced that since the establishment of the Tsinghua BMW Innovation Center for ICH Safeguarding in 2016, Tsinghua and BMW have cooperated to spread ICH culture in the society step by step. In 2019, TASA joined them to start a new journey of ICH inheritance. He hoped that through the arts and science integrated innovation platform of the TASA, comprehensive incubation and transformation would be conducted based on industry-university-research integration and superior academic resources and industrial energy would be integrated to guide the innovative development of Chinese ICH. He also hoped that the ICH achievements would be actually recognized by society and industrially developed after artistic design and transformation and the realistic value of ICH culture would be improved to demonstrate our national cultural innovation and national self-confidence. 

Next, Mr. WANG Jiansong introduced deliverables jointly submitted by the teachers of Academy of Arts & Design, Tsinghua University (AADTHU) and five ICH inheritors from Hainan at this exhibition. Five series of physical exhibits were provided there to actually connect ICH culture marks to modern social life. He also illustrated two representative works at the Tsinghua-BMW Hainan Intangible Cultural Heritage Achievement Exhibition and introduced the transformation of intangible cultural heritage products and artworks. 

The Cradle Narrative: Datura is a work jointly created by MO Zhi, an assistant professor of the Painting Department of AADTHU, and HUANG Liqiong, an ICH inheritor for the brocade of Li nationality in Hainan, through integrating traditional patterns and techniques of the brocade of Li nationality. It's applied to the modern home and decorative products. This work is also a life product integrating traditional culture and consistent with current modern aesthetic standards, and a good example of the transformation from traditional techniques to modern products. 

The Rise of Clouds · Fall of Tides is a work jointly created by WANG Yinan, an associate professor of the Sculpture Department of AADTHU, and WU Mingju, an inheritor of coconut carving in Hainan. It combines Hainan coconut carving techniques and modern sculpture creation ideas, contains historical memory and modern aesthetic perception, fosters the integration and collision of tradition and modernity, and shows this project’s spirit of integrated innovation. 

At last, Mr. WANG Jiansong stated that this exhibition ended with great success under the cooperation between AADTHU, BMW, and TASA. He hoped that the product transformation would promote the society to actually change ICH culture into modern industrial chain products and complete IP series products and facilitate the long-term development of ICH culture. For artwork transformation, he hoped that Tsinghua BMW Innovation Center for ICH Safeguarding would explore the soul of traditional culture, guide the development of modern Chinese arts with traditional essences, and facilitate the creation of modern Chinese artworks with significant national features. To achieve these goals, we should practically and actually explore the cultural value of ICH itself, develop a better social platform, draw attention from all sectors of society to promote and support the inheritance and development of traditional Chinese culture and the building of a future cultural highland, so as to contribute to the realization of an ambitious goal — building a Chinese cultural confidence system.